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review Perennial Seller

The stalwarts the household names are those who focus on a singularly different possibly heretical idea that their work can and should last For instance Zildjian has been one of the premier makers of cymbals since its founding in 1623 and shows no signs of uitting Iron Maiden has filled stadiums for forty years moving some 85 million albums without the help of radio or television Robert Greene's first book The 48 Laws of Power didn't hit the bestseller lists until over a decade after it was first released and since then has sold than 1 million copies worldwide These works Ryan Holiday calls Perennial Sellers They exist in every creative industry timel. I have been working in publishing for over three decades and have become a little jaded when someone wants to explain the book business especially when giving advice on how to be successful at it And so I was surprised when I found myself nodding vigorously with everything Ryan Holiday says in PERENNIAL SELLER from how to conceive of the project to the role of the editor to how to think about and do marketing for the project I won t summarize his main points since there are so many but I will say this I will recommend this book to everyone especially my authors I suspect it will indeed become a perennial seller as it should

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Perennial Seller

Bestselling author and marketing strategist Ryan Holiday reveals to creatives of all stripes authors entrepreneurs musicians filmmakers fine artists how a classic work is made and marketed In Hollywood a movie is given a single weekend to succeed before being written off In Silicon Valley a startup is a failure if it doesn't go viral or rake in venture capital from the start In publishing a book that took years to write is given less than three months to sink or swim These brutally shortsighted attitudes have choked the world with instructions for engineering a flash in the pan and littered the media landscape with fads and flops Meanwhile the greats. Just because you ve created something doesn t mean someone will want itWhether it s a book art music or some other product of your imagination your job is to make others want it Some will be satisfied with a uick payoff and move on to another project In this book Ryan Holiday offers strategies for making your creation a lasting a perennial seller a project with an unlimited lifetime of reward His blueprint is practical and filled with examples of artists in many fields who have achieved this kind of successHe emphasizes from the start it isn t easy It takes work lots of hard work and dedication to the processMany self help books raise false expectations Holiday is frank in saying you can do everything right and still fail There s that little thing called luck that s a factor in every enterprise Still do everything right and it s likely luck will follow You can t succeed without tryingHoliday divides his blueprint into four parts the creative process positioning marketing and platform All are essential if you want to achieve the goal of creating a perennial seller Follow the process and you ll have a product people will care about and wantReading this book will inspire you It s a worthy addition to any creative person s book shelves

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Ess dependable resources and unsung moneymakers paying like blue chip annuities Like gold or land they increase in value over time outlasting and outreaching any competition And they're not flukes or lucky breaks they were built to last from the outset Holiday shows readers how to make and market their own classic work Featuring interviews with some of the world's greatest creatives and grounded in a deep study of the classics in every genre this exciting new book empowers readers with a foundational set of innovative principles Whether you have a book or a business a song or the next great screenplay this book reveals the recipe for perennial success. I believe uite strongly that Perennial Seller wil not be in fact a Perennial Seller I am a big fan of Ryan Holiday s work and enjoyed all his other books most notably his work on Stoicism Ego is the Enemy and The Obstacle is the Way This book felt a whole different level of uality In sheer defiance of his own advice in this very book the writing felt rushed and without substance Creation for the sake of creation The entire time while reading this I imagined a Holiday pushed by publicists trying to reach the prior agreed number of pages Gone are the insightful stories and uotes Instead it comes across preachy and pedantic I hope this book was only what I believe it was a forced attempt at another marketing book he had to sueeze out for publicity reasons I hope that he goes back to focusing on writing stories he truly cares about


10 thoughts on “Perennial Seller

  1. says:

    Ryan Holiday’s latest book Perennial Seller — walks readers through Ryan’s views on what it takes to build a creative work that lasts It’s one part product and one part marketingHere’s my key takeaways from the book Most perennial sellers weren’t hits out of the gate when they launched While nailing a good launch is important w

  2. says:

    Just because you've created something doesn't mean someone will want itWhether it's a book art music or some other product of your imagination your job is to make others want it Some will be satisfied with a uick payoff and move on to another project In this book Ryan Holiday offers strategies for making your creation a lasting a perennial seller a project with an unlimited lifetime of reward His blueprint is practica

  3. says:

    This is one of those books that's a brilliant condensation of wisdom pertaining to X thing in this case see the subtitle for the value of X The use you get out of it will be proportional to how few books you've rea

  4. says:

    In one part of Perennial Seller Ryan Holiday shares advice he got from an unnamed successful author who said that the key to success in non f

  5. says:

    I

  6. says:

    Get These Insights about How to Make a Book Which is DifferentEvery day thousands of new books enter the market Which books become continual sellers? Bestselling author Ryan Holiday has studied these details with his own books and with other books PERENNIAL SELLER is loaded with the details for every author or would be author to read Ryan has a keen sense of what it takes to create an excellent book and each of his se

  7. says:

    It's fine I enjoy Ryan's storytelling style and like his approach in general I feel that's where it remains though being ver

  8. says:

    They are the kind of art or products that we return to than once that we recommend to others even if they're no longer trendy or brand new In this way they are timeless dependable resources and unsung moneymakers paying like annuities to their owners Like gold or land they increase in value over time because th

  9. says:

    I believe uite strongly that Perennial Seller wil not be in fact a Perennial Seller I am a big fan of Ryan Holiday's work and enjoyed all his other books most notably his work on Stoicism; Ego is the Enemy and The Obstacl

  10. says:

    How has it taken me so long to read this? Ryan Holiday’s ‘The Obstacle Is The Way’ has become my bible on how to approach life I didn’t think he’d be able to produce another book that so shook me to my core but wow He teeters on being contradictory every now and then but overall this was extremely inspiring with lots of practical advice

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