eBook [The Filter Bubble What the Internet is Hiding From You ancient history] by Eli Pariser

Eli Pariser È 6 READ

Y undetected until now personalized filters are sweeping the Web creating individual universes of information for each of us Facebook the primary news source for an increasing number of Americans prioritizes the links it believes will appeal to you so that if you are a liberal you can expect to see only progressive links Even an old media bastion like The Washington Post devotes the top of its home page to a news feed with the links your Facebook friends are sharing Behind the scenes a burgeoning industry of data companies is tracking your personal information to sell to advertisers from your political leanings to the color you painted your living room to the hiking boots you just browsed on ZapposIn a personalized world we will increasingly be typed a. It s ironic how I became aware of this book and read it given the topic of filtering and personalization I found this book serendipitously I was in the public library waiting for a workstation to open up I was standing at the beginning of the non fiction book section This book has Dewey decimal number 004678 right at eye level where I happened to be standing idly waiting Oh I thought This looks interesting I flipped though it and decided to check it out and read it Just what the author says will NOT happen in the future when every aspect of our lives is filtered and personalized for itIt s ironic even further as I discovered that the author is or was the board president of MoveOnorg therefore has a political view very different from my own Well I thought this book isn t about politics so I ll invest the time and see what he has to say I was rewarded for that time A few incidental references excepted the author Eli Pariser treated his subject in a very even handed and thoughtful wayAt first I took you in the subtitle of the book What the Internet Is Hiding from You to mean the collective you in other words all of us But no he means each person s online displays are different from those of everyone else therefore preempting what some other people would seeIn a nutshell and I don t really think this is a spoiler even as of 2 years ago when this was written personalization is ubiuitous than you might think and the ramifications are far widespread Pariser poses interesting uestions including how can we have a national culture when we no longer have common experiences common information and common frames of referenceIt s kind of interesting at the end of the book the author doesn t really have any prescriptions to fix the problem or deal with it He talks about a few things he thinks won t work like the national Do Not Track registry And he suggests generic things like contacting your Congressman to express your concern about the issue To be fair I don t expect every author to know how to remedy problems that they write about but it did make the book a little anti climacticThis book shares a flaw with most other sourced non fiction books today The author makes use of end notes instead of footnotes I d rather see the source of the information on the page on which it appears rather than at the end of the book with no visual indication in the text that a note even exists at that point

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The Filter Bubble What the Internet is Hiding From You

Nd fed only news that is pleasant familiar and confirms our beliefs and because these filters are invisible we won't know what is being hidden from us Our past interests will determine what we are exposed to in the future leaving less room for the unexpected encounters that spark creativity innovation and the democratic exchange of ideasWhile we all worry that the Internet is eroding privacy or shrinking our attention spans Pariser uncovers a pernicious and far reaching trend on the Internet and shows how we can and must change course With vivid detail and remarkable scope The Filter Bubble reveals how personalization undermines the Internet's original purpose as an open platform for the spread of ideas and could leave us all in an isolated echoing wor. A very important book for anyone who uses the internet The big providers Facebook and Google especially filter the content they present to you without telling you and without your permission Even if you think you ve elected to receive everything They do it in the name of personalization but it s largely to services advertisers and it affects your online experience in insidious ways This book is short well written and easy to understand Although written by a well known liberal activist it is not a political book Anyone who is concerned about freedom and control over his or her own life should read this At the very least you should be aware of the issues But also consider carefully the solutions Pariser suggests they are logical and reasonable and entirely within our means if we don t wait too long

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An eye opening account of how the hidden rise of personalization on the Internet is controlling and limiting the information we consumeIn December 2009 Google began customizing its search results for each user Instead of giving you the most broadly popular result Google now tries to predict what you are most likely to click on According to MoveOnorg board president Eli Pariser Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years the rise of personalization In this groundbreaking investigation of the new hidden Web Pariser uncovers how this growing trend threatens to control how we consume and share information as a society and reveals what we can do about itThough the phenomenon has gone largel. I read this book because it s very well known because he gave a famous talk about this at a recent TED conference and because I work and do research on how people think about the information they get from the internet In the end Pariser and I both think about these things a great deal he worries deeply and writes a book that has essentially one complaint in it His complaint Internet companies provide personalization services that distortaffectlimit what you can see and it s hard to know what s NOT being shown to youHe s right in some ways and even I worry about this But the book feels to me like a collection of essay fragments that s been amplified to book lengthHere s my outline of his book chapter by chapter You can see there are a number of repeated themes but not a book length argument that s developed 1 The race for relevance personalizing software agents and personalized results are bad Why Results might be manipulated there s a bigger problem with companies you don t know collecting data about you eg Acxiom2 User is the content user behavioral data what you click on what you read is being collected this info is used to drive personalized views of your internet experience this causes the reading audience to split into many smaller camps crowd decisions about what s good is NOT very smart dull and boring topics get filtered out how will the important stuff get covered 3 Adderall Society confirmation bias exists if you live in an info bubble isn t everything you see confirmation filter bubble eliminates all variant views this gives you a very biased view of the world it gives you focus which is good but it s like someone taking Adderall implicitly bad 4 The You Loop there is an identity problem behavior tracking doesn t always give a rich model of you as a conseuence info is filtered for you and tends to lock in on one particular model of you5 The public is irrelevant surprise The news is manipulated the cloud is run by a small number of companies outreach eg in political campaigns is limited to those who can be influenced 6 Hello World programming is important you need to understand how algorithms work internet use is voluntary except when you need to compete against people who use it then you re sort of pushed into it for competitive reasons 7 What you want whether you want it or not advertisers are really good at figuring how to get past your defenses 8 Escape from the city of the ghettos some ideas about ways to get around the filter bubble It s irksome that the book is fundamentally a fairly haphazard collection of mini essays on a small number of topics that don t make strong arguments The book has section titles like The robot with Gaydar and then never says anything about Gaydar in the section What should the reader take away from that What about a chapter like The Adderall Society where the argument is a guilt by association He argues that increased focus on a task such as might be provided by a filtering mechanism is a bad thing because drugs like Adderall help some people do that Really That s his argument Or that Google s image recognition technology is slammed because Google did NOT launch it He seems worried that such technology exists at all but drags Google into it not because they use it but that it might be possible I also have to object to his style of writing Page 201 Google Research has captured most of the scholarly articles in the world Did he really mean captured in the sense of to take control over Google Scholar not Google Research provides links to much of the world s scholarly research literature but that literature isn t even stored on Google servers the service is to provide an easily searchable index that gives links to the documents They re not captured in any senseBut this is the way the entire book is written the language is negatively nuanced to make you feel that you re being given an inside scoop on the evils of information filtering If you take a step back you realize that Pariser is fundamentally interested in how political ideas get munched in the filtering and personalization software He s worried and in this I agree with him that important stuff laws policy regulationsall that boring but deeply important political content will be left out in a consumer interest driven information world Pariser is longing for the days when a really great editor would pick and choose what you really need to know and put it on the front page for your edification He seems to have forgotten all of the yellow journalism that preceeded the golden age of objective journalism and has an optimistic view that before automated information filtering and content tailoring we somehow could all easily detect sources of bias and we lived a life of pure objectivity and knowledge That is of course nonsense Everyone has always lived in a highly mediated world Libraries which we tend to think of as ultimately open and bias free information sources have ALWAYS been highly curated selectively choosing what gets included in their stacks and offerings Newspapers ALWAYS have had a political bias sometimes evident sometimes not Compare France s Le Monde with the New York Times or with the Dallas Morning News or with the LA Times and you ll see four very different takes on the world Pariser longs for the day when we all read the same canon of literature and daily news But note the fundamental contradiction he worries that we re all being pulled into separate information cells that are re confirming our beliefs and diverse in the extreme but at the same time he wants us to live in HIS filter bubble where the important that is important to him information is force fed to us whether we want it or not Is this an important book Probably if only because it has surfaced some important issues We DO need to be aware of the filtering that is being baked into all of our information services But this has forever been thus his book reminds us that we need to take this filtering seriously especially now that the filtering is constantly changing In the end I actually agree with his recommendations that we become aware of the filters and that we take conscious action to not be simple passive consumers of everything that is wafted our way I just wish he d written a organized argument about it and been less rhetorically inflamed by the whole thing


10 thoughts on “The Filter Bubble What the Internet is Hiding From You

  1. says:

    I read this book because it’s very well known because he gave a famous talk about this at a recent TED conference and because I work and do research on how people think about the information they get from the internet In the end Pariser and I both think about these things a great deal—he worries deeply and writes a bo

  2. says:

    Well if you want to be terrified about how the web is scooping information about us stereotyping us pigeonholing us basically doing the opposite of what we thought the web was GOING to do for society then read this book At the very least it helps become informed about exactly what we do when we surf the web Nothing is s

  3. says:

    355; 4 stars; BThe first half of this book is a solid 5 star read and I'd recommend it to anyone who wants to learn about social engineering and the Internet and some of the ways we are heavily manipulated through our searches likes

  4. says:

    The big message in this book is that curators' of information on the Internet like Google and Facebook use of personalization has significant negative conseuences If I search for something on Google I am going to get results tailored to where I am and who Google thinks I am Pariser argues that we are less and le

  5. says:

    Very interesting book Here are the notes I wrote in the margins while reading it on the Kindle Page 15Note This is why I love going to libraries The chance encounter of a new topic you never thought of exploring 256 Page 17Note I need to go to town hall meetings 279 Page 20Notes on this intro I don't mind companies targeting me as I live my life much with a transparent attitude However the author makes very good point that we each end up

  6. says:

    It's ironic how I became aware of this book and read it given the topic of filtering and personalization I found this book serendipitously I was in the public library waiting for a workstation to open up I was stan

  7. says:

    NOTE A month after writing my original review I changed my rating from 4 to 5 because of how it has stayed with me and the number of interesting conversations I have had about itIn the introduction to The Filter Bubble Eli Pariser delivers a very thought provoking message the internet is getting better and bet

  8. says:

    A very important book for anyone who uses the internet The big providers Facebook and Google especially filter the content they present to you without telling you and without your permission Even if you think you've elected to receive everything They do it in the name of personalization but it's largely to services advertisers and it affects your online experience in insidious ways This book is short well written and easy to under

  9. says:

    The Mosaic Browser unleashed the internet boom of the 1990s The National Center for Supercomputing Applications NCSA at the University of Illinois in Urbana–Champaign developed it in late 1992 NCSA released the browser in 1993 It w

  10. says:

    Eli Pariser argues in The Filter Bubble that rise of pervasive embedded filtering is changing the way we experience the internet and ultimately the world Now that companies can aggregate our web behaviors likes and purchases online profiles of web users can be built that can be profitably sold to interested par

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